Whatever business or industry one works in, customized mugs can be a
great method of promotion. These types of mugs can promote just about any kind
of business or organization from coffee companies to banks to the books of
self-published writers.
Why are personalized mugs such great promotional tools?
There are a number of reasons. Unless a company gives them away as freebies,
they are advertising at no cost. In fact, a business can break even or make a
small profit on them. They are conversation starters. People bring their coffee
mugs in to work with them. They are asked about the message on the mug and
suddenly two people are chatting about the product or service offered by the
company or organization. In addition, the fact that they are customizable means
an enormous amount of creativity in how an organization can present itself.
What is the best design for a mug that will be used for
promotional purposes? This is going to depend very much on the business in
question. Conservative industries like financial institutions will most likely
want to stick with a simple logo, but for other organizations or
entrepreneurial individuals, the possibilities are almost limitless. Rather
than having the name of the company or the thing that is being promoted
directly on the mug, there might be a saying or a picture of something related
to the company. A mug promoting a television show might have a famous line
that's well-known to fans, for example. This raises the curiosity of those for
whom the information is cryptic and leads to questions. For fellow fans, it
will spark a conversation about what is being promoted that others may overhear
and join in, leading to further interest in the show.
Another possibility for design is something more
personalized. For example, a veterinary hospital might do promotional mugs that
feature a photo of the pet or the owner and the pet. This would be the
dominating feature of the mug, and then the name of the veterinary hospital
would be written in smaller print. Such personalization could apply across a
number of different industries; the important thing is that it should be
something that reflects well on what's being promoted and that the name of the
company or organization appears somewhere on the mug. Organizations may want to
use some sort of quality control to make sure someone sees and approves any
personalized images that will be associated with their brand.
An additional benefit of a product like this is the way
that it makes the customer feel. Mugs are a great option for this kind of
advertising and customization because people are very attached to their mugs.
Walking around an office, one will note how many people have a
"special" mug on their desk they use for their daily coffee or tea
rather than just grabbing a generic mug from the office kitchen. Moreover, at
home, families often have mugs that specifically belong to certain members of
the family; this same attachment does not happen with plates or cereal bowls.
These feelings of attachment will carry over to the company or organization
being promoted as well.
Mugs are a terrific promotional tool for organizations
or individuals. The advertising is free and the return is guaranteed.
